The most awaited marketing event of the year is right here! Yes, Google Marketing Live 2023 is happening on May 23rd, 9:00 AM PST and this year’s event will be more focused on AI-powered smart ads which can help your business to improve its results. Post the keynote, Jason Spero VP of Performance Solutions at Google is expected to announce new products and also upgrades to the existing ones and followed by dedicated sessions with leading product experts from Google like
- Phillip Schindler – SVP, Chief Business Officer
- Vidhya Srinivasan – VP & GM Search Ads
- Selin Song – President, Google Ad Solutions
Many more interesting speakers are scheduled to join the event. What we know so far about the key announcement will be from the below points
- Direct shopping from the Google search page
- New Gallery and Discovery format ads
- Key update on Bidding options
The event is just three weeks away, so let’s wait and watch how Google is going to make marketers’ life simple. Register here to watch the live streaming. You can start sharing your thoughts about the event on social media channels using #GML23
Ashok Kumar has spent over a decade in marketing, including six years running account-based marketing programmes for B2B teams — working day to day in LinkedIn Ads, Marketo and Salesforce.
He writes Digital Marketing Baba 24 about marketing and AI, martech and SEO: mostly the things he has had to work out himself, with the numbers included.
