Here are seven features you can try in Google Analytics 4 (GA4):
- Custom Dimensions and Metrics: Custom dimensions and metrics allow you to track user behavior and website performance metrics that are not tracked by default in GA4.
- Enhanced Measurement: GA4’s Enhanced Measurement feature allows you to track user engagement, scroll depth, outbound clicks, and file downloads on your website without any additional configuration
- Analysis Hub: Analysis Hub is a powerful feature that allows you to perform advanced data analysis using AI-powered insights and machine learning algorithms.
- Predictive Metrics: GA4’s predictive metrics feature allows you to forecast user behavior and website performance metrics based on historical data.
- Funnel Analysis: With GA4’s funnel analysis feature, you can track user behavior through multiple stages of a conversion funnel and identify areas for optimization.
If you got any other interesting feature that I missed out to mention here, kindly share your thoughts with – hello@digitalmarketingbaba24.com
Written by Ashok Kumar
Ashok Kumar has spent over a decade in marketing, including six years running account-based marketing programmes for B2B teams — working day to day in LinkedIn Ads, Marketo and Salesforce.
He writes Digital Marketing Baba 24 about marketing and AI, martech and SEO: mostly the things he has had to work out himself, with the numbers included.
