Social media has become ubiquitous in today’s society, with nearly 4.6 billion users worldwide in 2022 and so it’s hard to imagine a life without social media these days. Since the pandemic, you can see the increase in creators and their enthusiasm to the next level with different variety of content that they bring to the social marketing world. Even social search gains traction as search engines lose popularity among consumers. The social media marketing world is set to experience significant growth this year. The coming year holds great potential for social media marketing, but brands must remain mindful of the risk of saturation if they fail to deliver a consistent message.
For those looking to elevate their social media marketing game in 2023, here are some trends to keep an eye on:
- Content that Rules: Edutainment content that is interesting, spreading knowledge, and at the same time entertaining. This is not just for kids anymore but for everyone. Although with the changing trends and preferences, keep the focus on providing valuable, engaging, and authentic content that resonates with your target audience.
- IG Reels, Tik Toks, YouTube Shorts: Short video content will likely be a dominant format in 2023. Companies are now focusing on video productions, creating short videos, and engaging their prospects.
- Social Media Channels: A shift from Twitter to LinkedIn as the preferred platform for professionals. Clubhouse for audio, joining a like-minded community, and personalized interactions will be valued. It is crucial to select an appropriate approach that matches the platform where your desired audience can be found.
- Tools of the Trade: Digital creators, influencers, and social media marketers will explore more tools for differentiating themselves or their brands in the digital space. For example, you can explore Chat GPT and Copy.ai for content, Canva for creatives, Hootsuite insights for monitoring social media mentions and sentiment analysis, Summarize Bot for summarizing long text into short, Grammarly or Quillbot for Grammar check, Pixlr or Snapseed for photo editing, etc.
- Collaborating with creators: Across a lot of industries, marketers now are involving creators’ expenses in their marketing budget to create more engagement, strengthen social communities and reach new audiences.
- From Likes to Purchase: The future of e-commerce lies in social media as a powerful sales and marketing tool. Social media platforms made great strides in e-commerce during 2022, with features such as in-app shopping tabs and ‘save later’ buttons driving significant growth in sales. According to recent survey data, social media users’ biggest concerns when shopping online include brand legitimacy, refunds, and product quality. Out of all the platforms offering in-app purchases, Instagram is the preferred choice among consumers and marketers, offering the best shopping experience and the highest ROI.
- Workforce Advocacy: This is the go-to strategy for building a brand within the industry. This involves sharing information about the organization’s products or services, promoting its brand or culture, or highlighting its accomplishments or contributions to society. The goal of workforce advocacy is to increase the visibility and credibility of the organization by leveraging the collective reach and influence of its employees. By tapping into their employees’ networks, organizations can potentially reach a much larger audience than they could on their own, and with greater authenticity and trust.
If I have missed out anything, feel free to drop in your thoughts at – [email protected]
