As you all know GA4 auto migration opt-out deadline is tomorrow Feb 28th, marketers and corporations are being forced to decide whether to keep their dependency on Google analytics or look out for alternatives like Abobe, Similarweb, SEMrush, etc…,
Tick Tock…Tick Tock…Boooom! Universal Analytics will disappear from July 1st
Though GA 4 interface looks interesting still a lot of marketers’ questions need to be addressed when it comes to custom tracking and we can see regular updates are happening in GA4 because of the July 1st deadline. According to the latest report, from March onwards Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you miss opting out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. Here is the basic tutorial video of GA4’s best practices and implementation for your website.