Every day Google ads team is thriving to make their platform simpler for marketers to kick-start their campaigns in a smoother way. To make your campaign more effective, Google has notified its advertisers about the removal of the low-adopted target option in the LBM campaign – Search interest: People searching for your target locations
The idea behind removing this particular target option is not because of the low adoption rate but also because marketers were not using this more effectively due to low result-driven campaign performances. In a recent announcement, Google said this move was done after carefully testing the changes with a closed group of advertisers.
With all these changes still, advertisers will be able to use the target option PRESENCE OR INTEREST which works better with campaign goals and all these changes align to improve the target experience for marketers and advertisers. The changes are expected to reflect on the Google ads account in the initial weeks of March. So marketers, kindly plan your LBM campaigns accordingly.
Image by u_8hm4phjihf from Pixabay
Ashok Kumar has spent over a decade in marketing, including six years running account-based marketing programmes for B2B teams — working day to day in LinkedIn Ads, Marketo and Salesforce.
He writes Digital Marketing Baba 24 about marketing and AI, martech and SEO: mostly the things he has had to work out himself, with the numbers included.
