Google just launched a free GA4 course to enhance analytics tracking skills for marketers. After the sunset of Google Universal Analytics, GA4 advanced tracking capabilities have been the talk of the marketing community for the past couple of months. With the help of this course, marketers can enhance their GA4 skills with advanced integration with Google ads and other web/app analytics customization.
Below is a quick snapshot of course details:
The course starts with Krista Seidan and Matt Laden giving a brief introduction to GA4 setup and how Google collects data to process it on GA4 which can help you achieve your business goals. The course ends with an overview of reporting functionalities with dimensions and metrics.
Take Away: As we know most website owners have already managed to set up their GA4 property post the sunset announcement of Universal analytics, this course adds only a few key learning points to marketers’ knowledge. Maybe the Google team should have launched this course bit earlier which might have helped many marketers or owners in their setup process or who knows there may update the course with more knowledgeable content in the coming months.
Click here to sign-up for Google’s GA4 Tutorial: https://bit.ly/45rwHvy
If you’ve any comments or thoughts about GA4, feel free to share at – [email protected]
