As you know Google has been in the news about working on several new projects to take superiority against Bing ChatGPT integration. As per the recent NY Time article, Google is currently working on a new project called “Project Magi” in which more than 160+ pro engineers are working to make the Google search function act more smartly than before.
As a marketer below is a few leaks or expected features to be available in Project Magi which will be rolled out as BETA soon. But to keep things clear there won’t be any changes to Google ads, as it has been bread and butter for Google, but yes, placements of ads maybe see some changes.
Leak – 1 The E-commerce transaction will happen in the Google platform
To bring better experience for Google users, now Google is working on making merchandise purchase journeys to start and end in Google itself. This will not only help e-commerce owners to boost their sales but also Google read your precise behavioral data.
Lead – 2 One-to-one chat interface like Bing
In this race, Google will be arriving a little late but who is taking lead by giving more smart solutions to user query matters, as Bing has already done the integration but still public is happy to use the ChatGPT platform rather than using Bing chatbox supported by Edge browser. So as per our prediction, Google may bring smart features to the chatbox widget for gaining lost users.
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