As you know Google is regularly pushing search engine updates for providing the best search results to its users. So it is becoming important for marketers to plan their Search engine optimization to become top on the SERP. so here are some basic free search engine optimization tools which marketers can leverage most of it.
- Google Analytics: It’s a free tool that allows you to track website traffic and analyze user behavior. It provides valuable insights into your website’s performance and can help you identify areas that need improvement.
Pricing: Only available for free! - SEMrush: It’s an all-in-one SEO tool that offers features like keyword research, site audit, backlink analysis, and more. It helps you track your website’s ranking and provides suggestions for improving your SEO strategy.
Pricing: Basic website Audit is available for free, other key features are available from $119.95/month onwards which is a little expensive compared to other service providers.
- Ahrefs: It’s a popular tool for backlink analysis that provides insights into your website’s backlink profile. It also offers features like keyword research, content analysis, and competitor analysis.
Pricing: Basic website Audit is available for free, other key features are available from $99/month onwards - Moz Pro: It’s an SEO tool that offers features like site audit, keyword research, and rank tracking. It also provides suggestions for improving your website’s search engine ranking.
Pricing: MoZ got a lot of freebie SEO for free like Domain analysis, Link, and keyword checker, other key features are available from $99/month onwards - Yoast SEO: It’s a plugin for WordPress that helps optimize your website for search engines. It provides suggestions for improving your website’s content, meta descriptions, and more.
Pricing: If you’re running your website on WordPress then Yoast will be your best friend. It has got a lot of interesting freebies SEO features like Schema, and Sitemap submission, etc.., for free other key features like an internal linking recommendation, etc…, are available from $99/month onwards - Screaming Frog: It’s a website crawler that analyzes your website’s structure and provides insights into its performance. It helps identify issues like broken links, missing meta descriptions, and duplicate content.
These are just a few of the many SEO tools available for marketers. The choice of tool depends on your specific needs and budget.
