Do you want to increase your app’s visibility and drive more downloads by advertising? Yes, it’s Apple Search Ads all the way. But with two options – Basic and Advanced could be a hassle to pick one that fits perfectly into your advertising strategy.
This article will help you to understand the differences between Apple Search Ads Basic and Advanced to make an informed decision about which is most relevant to you. So, gear up and get set to take your app marketing game to the next level!
First, learn about Apple Search Basic VS Advanced
Apple Search Ads is a great way to get your app in front of potential customers. Below is a detailed comparison of the Basic vs Advanced version
As mentioned in the above chart, the keywords are very significant in this process because they are the ones that will determine where your ad will be placed on search results pages. In Basic campaigns, you can only target specific keywords manually or through broad match settings. In contrast, Advanced campaigns offer more granularity when selecting keywords because they include features like negative keywords and exact matches. This way, you’ll be able to refine your audience targeting further and drive high-quality users to your app with a minimum of wasted spend on irrelevant clicks.
However, deciding which campaign type will fit your goals is best considered when some significant budget restraints and the desired performance outcome are presented within these two distinct categories for an all-important comparison of Apple Search Ads. Basic vs. Advanced are both great tools that help a business grow its brand online by reaching out to its target market using strategies that are targeted through advertising for lead generation.
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