I am not kidding or this article is not clickbait, one of the reputed unicorn company’s Marketing manager rang me up asking how to set up Google Analytics for the new domain but the funniest part was when she asked what is GA 4? I helped her out late at night and hit my bed.
Later in that night I started to think how a marketing manager who showcase herself as versatile marketer doesn’t even know the basic steps to setup an Google Analytics platform and not aware of what is GA 4
Following questions poped up on my head
- How can a 20 years experienced marketer doesn’t even know about what is UA-ID in Analytics?
- How come she is not aware of GA4 when every marketer is sharing tutorials or concerns about tracking parameters
- As a marketer, I can see a pop-up notification about GA4 whenever I access Universal GA and regular email alerts about GA4 new updates.
- Last but not least, how can you call yourself as a successful marketer when you are not aware of the basics.
Yes, all these questions were rolling inside my brain like the above PANDA 😀
I really got my answer why these days CEOs are considering Marketing department or team as cash burning machine rather than revenue generation machine for the company. I don’t know how many of you agree with my below statement, but it is an utter truth.
Most of the Gen X C-level Marketers have strong sales experience and trying to transform themselves into marketing with less adequate knowledge about Digital”
I really can’t comment how successful that Marketing manager can lead the team and show the best conversion results to the organization. When I discussed all these with few of my acquaintance (Including some millenials and Gen X) their feedback was shocking as it is happening with many companies especially in digital marketing department and it is not going to be good for the Marketing Industry.
I am really not going to end this article by making my own judgements here but I would love to hear to your thoughts in my inbox at [email protected]
See ya soon 🙂
